[P][FACE=宋體][SIZE=12px]Nike Inc. announced today that it has sold [URL=https://www.shoesdosale.de/]nike schuhe damen[/URL] surf brand Hurley [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]to management and licensing firm Bluestar Alliance. Terms of the acquisition have not been disclosed, but the deal is [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]expected to be finalized in December. Founded in 1998 by Bob Hurley, who retired from his post as CEO in 2015, his [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]eponymous label joined the Nike Inc. family in 2002. Bluestar Alliance CEO Joey Gabbay said the company plans to [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]leverage Hurley’s influence internationally as a recognized brand to enhance its portfolio, which includes Bebe, [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]Catherine Malandrino and more labels in diverse categories.[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]“We appreciate how Bob and the Hurley [URL=https://www.shoesdosale.de/]nike schuhe herren[/URL] team have built Hurley [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]into the world’s most innovative surf brand,” said Michael Spillane, president of categories and product, Nike, Inc. [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]“As we drive increasingly more targeted investment and focused growth through Nike’s Consumer Direct Offense, this [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]change in ownership will allow sharper focus and intentional investment in Hurley’s growth potential.” The move [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]aligns with the Swoosh’s investment in the digital space. In a recent earnings call, Parker described the company’s [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]strategy as “the fusion of digital and physical … a huge priority [and] source of investment for us.”[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]“This is a transformative acquisition for [URL=https://www.shoesdosale.de/]nike schuhe sale[/URL] Bluestar as Hurley’[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]s international footprint will enhance Bluestar’s reach around the world,” Gabbay explained. “We look forward to [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]building upon the existing Hurley network and expanding to additional countries with the deep relationships that [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]already exist within the Bluestar portfolio of brands. We see Hurley continuing to evolve into a 360-degree lifestyle [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]brand, with action sports playing a key role.”[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]The news comes as big changes are underway at [URL=https://www.shoesdosale.de/]nike outlet[/URL] the Beaverton, Ore.-[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]based sportswear giant. Nike CEO Mark Parker announced his exit last week, effective Jan. 13, 2020. John Donahoe, the [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]current president and CEO of ServiceNow Inc. and chairman of PayPal Holding, will step into the role. In the 2019 [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]fiscal year, the sportswear giant invested over $1 billion in evolving its app and NikePlus membership platform, [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]launching new digitally integrated store concepts and deepening its data and analytics facilities. That was before it [/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]
[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=12px]acquired Celect, a company specializing in predictive analytics and demand sensing, in August.[/FACE][/SIZE][/P][P][FACE=宋體][SIZE=9pt]
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